HNJ Brand

Our Brand and Logo

As Holy Name of Jesus School continues to grow as an innovative Catholic school rooted in Jesuit tradition, we recognized it was the perfect time to modernize our brand—one that reflects both who we are today and where we are headed.

Symbolism
Our new Forever in Our Hearts logo is inspired by the prayer we say together each day: “Most Holy Name of Jesus, forever in our hearts.” The design features the letters HNJ embraced by the open arms of a heart, symbolizing the nurturing environment we provide from infancy through middle school.

At the top of the heart rests a cross containing the letters IHS—a Christogram and abbreviation for the Holy Name of Jesus. This ancient symbol is also central to the Jesuit seal, connecting our school identity to our Jesuit heritage.

The phrase “Since 1891” honors our long history of Catholic education in New Orleans, while affirming our ongoing commitment to future generations.

Colors and Design
Our updated colors—red and navy—reflect our school uniforms and bring a refreshed, timeless look. The logo is designed for flexibility, with both two-color and single-color versions available.

A Loyola University Partner
The addition of this phrase highlights our unique partnership with Loyola University. This collaboration reflects our commitment to innovation, academic excellence, and lifelong learning, as together we continue to grow in community, faith, learning, ministry, and mission.

Brand & Logo FAQs

Why did we change the logo?
To reflect who we are today as an innovative Catholic school rooted in Jesuit tradition, we modernized our logo to better represent our nurturing environment and our vision for the future.

What do the symbols in the new logo mean?
The Forever in Our Hearts logo features HNJ embraced by a heart, inspired by our daily prayer: “Most Holy Name of Jesus, Forever in our Hearts.” Atop the heart is a cross containing the letters IHS, a Christogram representing the Holy Name of Jesus and reflecting our Jesuit heritage. The logo also includes Since 1891, honoring our long history of Catholic education in New Orleans.

Who designed the new logo?
We partnered with eCatholic, the team behind our parish and school websites, to create the new logo. Faculty, parents, alumni, and students contributed to the design, which combines elements of our previous crest with new symbols reflecting our identity today.

Can I purchase HNJ merchandise with the new logo?
Yes! Our spirit shop items feature the updated logo.